Stage 1: Develop the Strategy

Stage 1: Develop the Strategy – your organization must be able to state exactly what business you’re in, identify the key issues you face, and determine how best to compete. Developing the strategy uses an array of strategy tools such as mission, values, and vision (MVV) statements; external competitive, economic, and environmental analyses; methodologies such as Michael Porter’s five forces and competitive positioning framework, the resource-based view of strategy, and blue ocean strategies, as well as scenario planning, dynamic simulations, and war-gaming.

Within the Summit agenda, Dr David Norton will present the methodology for:

Stage 1: Develop the Strategy – From Visions to Targets, Initiatives and Stratex

Andreas Dohmen, Vice President, SMB, Strategic Planning & Operations at Cisco will present the best-in-class implementation of the methodology in his presentation:

A Staircase to Growth at Cisco - Strategy, Planning, Intelligence, Reflection