Stage 3: Align the Organization

Stage 3: Align the Organization - your organization must be able to link company strategy to the strategies of individual business units while both aligning and motivating employees to optimize strategy execution. You align the organization with the strategy by cascading strategy maps and Balanced Scorecards to all organizational units, by aligning employees through a formal communications process, and by linking employees’ personal objectives and incentives to strategic objectives.

Understand from Dr Norton the methodology for: 

Alistair Cochrane, Director of Operations at TNT Express Services UK will present the best-in-class implementation of the methodology in his presentation: